The New York Wine & Grape Foundation (NYWGF) is pleased to announce the culmination of its Brand Expansion project in partnership with Born Collective. The goal of this initiative, which began in April 2022, was to create tools and resources designed to increase the recognition of the New York wine and grape industry to global trade, media, and consumer audiences.
NYWGF is now proud to provide a comprehensive ‘New York Wines Marketing Toolkit’ online, including a range of new regional assets, an updated Boldly, NY. logo, and all-new ‘New York Wines’ and ‘Sustainable Winegrowing’ logos. Assets and Brand Guidelines are available for download on-demand here.
The New York Wines Marketing Toolkit was created based on feedback from wineries, restaurants, retailers, and other stakeholders. The toolkit includes regional graphics and taglines for each of New York’s seven major AVAs, informational flyers, a brochure, maps, posters, videos, sample advertising, and social media language that will help accurately and artfully tell the story of our community, including its commitment to sustainability.
All interested wineries, growers, and global trade, media, and other partners are invited to learn more about the New York Wines Brand Expansion on October 5th, 2023, from 10 AM – 12 PM EST. During this webinar, participants will learn about the process that shaped the final assets, how they work together to tell the story of New York Wines, and how to best use the tools in your own promotion. Please click here to RSVP.
