FLX MORNING PODCAST – Joe Hatfield, 4Js NVR Specialty Sauces

Ted Baker
Two men sell bottles of specialty sauces at an outdoor market stall, with a wooden crate labeled "Naples N.Y."
Joe Hatfield (right) and a colleague sell 4Js NVR Specialty Sauces at a local market in the Finger Lakes region.
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In this episode:
  • How a family hobby became a business.
  • The decision not to use vinegar in the recipe.
  • The opportunity to offer samples during the final round of the PGA at Oak Hill.
  • Selling sauce at Muranda Cheese and the State Fair.
  • You can sample Joe’s sauce October 21 at the National Apple Day event at the Geneva Lakefront Welcome Center.