Nonprofits Urged to Register for ROC The Day

Promotional graphic for United Way's ROC the Day, featuring large red, orange, and teal letters 'ROC'.
A promotional graphic for United Way's annual ROC the Day fundraising event.

Nonprofit organizations from across the Finger Lakes have just a few more weeks to register to be part of the 2024 ROC The Day event in December.

ROC The Day is designed by the United Way of Greater Rochester and the Finger Lakes to help nonprofits amplify their impact, connect with new donors through fundraising, and support their communities. The December 3rd event will take place on a newly launched platform, and all agencies, new and returning, will have to create a new profile to participate.

Agencies can follow these simple steps to register:

  1. Visit roctheday.org.
  1. Click “Nonprofit Registration” and complete the Agency Registration Form.

Once submitted, agencies will receive a confirmation email with login details.

For more information and to register, visit roctheday.org.

The mission of United Way of Greater Rochester and the Finger Lakes is to mobilize the goodwill and resources of our community so that everyone can thrive. United Way mobilizes thousands of workplaces, tens of thousands of donors, thousands of volunteers, and hundreds of human service agencies in coordinated and critical action, to achieve what no one individual or organization can do alone.

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